While the market is in a challenging situation, we continue to build. In this article we share some of the founding principles of the Melalie platform.
The fundamentals of how people travel and commute are changing rapidly. These changes are the consequence of great technological innovations as well as changes on a societal and demographic level. New growth start-ups are often at the forefront of these developments — with incumbent industry giants lagging behind.
In the past decade we have seen the rise of a number of new “Mobility as a Service” (MaaS) concepts. Ride hail companies like Uber and Lyft disrupted the taxi industry. Companies that offer shared mobility services like Bird and Lime added huge numbers of their scooters and bikes to cities, claiming to solve the first mile / last mile challenge. Additionally, the introduction of autonomous vehicles will increase the complexity of our transportation infrastructure with the creation of a hybrid situation where both humans and machines are driving.
Despite these great innovations, people are still stuck in traffic and pollution continues to rise.
It’s time for a new paradigm
In order to facilitate the growth of the new mobility ecosystem, a new paradigm is needed. There are six meta principles that guarantee the foundation of a new and dynamic mobility ecosystem. An ecosystem that is open and accessible to all.
- Openness: The Melalie ecosystem is open to all parties as long as they play by the rules and contribute to the ecosystem. This principle is a condition for obtaining a discrimination free market.
- Free market: Prices are set by the individual parties. They all compete against each other with their service offerings. This principle is important to avoid cartel-like structures and driver exploitation.
- A P2P network: The ecosystem approach is a service exchange in a peer-to-peer (P2P) network. As a result, there is no need for a central authority to control the token driven transactions between the parties.
- Business autonomy: All service providers are allowed to choose their service partners themselves. Hence, no service provider is forced to do business with a partner he does not want to do business with.
- Data autonomy & ownership: All service providers maintain their data autonomy and ownership. Only case specific data are shared with the counterparties that need to obtain data in order to fulfill a service, e.g., airlines or rental cars need to verify customer identification in order to fulfill their regulatory duties while others carriers (trains, busses, taxis, scooters etc.) do not. As a result, there is no single instance that controls and has access to all data in the network. All service providers only access and monetize their own data and the permissioned data others have actively shared with them.
- Common terms, standards and ontology: All service providers connected to the network share common terms, standards, and ontology to describe their business processes to improve collaboration.
Melalie is a peer-to-peer (P2P) mobility marketplace. On the Melalie platform, people can rent vehicles — bikes, scooters, motorbikes, cars, vans, and trucks — from each other, without the need for intermediaries. The Melalie platform is complete, tested, live and already lists over 400 local vendors. The application can be downloaded in the App Store (iOS) and the Google Play Store (Android).